Marketing & Sales
epub |eng | 2015-04-22 | Author:Atchison, Shane & Burby, Jason

GOALS RULE Of course, we have to end with a warning. Some brands take valuation too seriously. It is not an end in itself, and if you try too hard ...
( Category: Research June 29,2020 )
epub |eng | | Author:Raimon Samsó [Samsó, Raimon]

14 Problem-Solving As a coach, or a help professional, I assure you that when I talk with clients or patients, the subject is that of problems and solutions. Many of ...
( Category: Advertising June 29,2020 )
epub |eng | 2018-12-20 | Author:stacey brown randall

( Category: Marketing June 29,2020 )
epub |eng | 2017-04-07 | Author:Giulio D'Agostino [D'Agostino, Giulio]

How To Get More Fans To Your Facebook Page Has your Facebook page growth been stalled? Now might be a good time to start evaluating your Facebook strategy, see what’s ...
( Category: Marketing & Sales June 29,2020 )
epub |eng | 2007-02-12 | Author:Nirmalya Kumar & Jan-Benedict E. M. Steenkamp [Kumar, Nirmalya and Jan-Benedict E. M. Steenkamp]

Unless brand manufacturer strategies are based on a completely honest understanding of the reality now on them and the reality that is about to hit them, they will fail. As ...
( Category: Product Management June 29,2020 )
mobi |eng | 2018-07-09 | Author:Gene McNaughton

INTERVIEW WITH A BUYER We had a situation where a customer of ours got bunted up to me, due to a referral from one of my employees. The lesson here ...
( Category: Sales & Selling June 29,2020 )
epub |eng | 2014-12-02 | Author:Steven Rosenbaum [Rosenbaum, Steven]

Chapter 25: Curation with Text Tools Text is the center of the curation universe. Why? Because it’s far and away the most prevalent form of communication on the Web and ...
( Category: General June 29,2020 )
epub |eng | 2019-05-07 | Author:Jim Mathis

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( Category: Marketing June 29,2020 )
epub |eng | 2010-08-25 | Author:Stephan Schiffman

M ISTAKE #16 Not Keeping Up to Date Knowledge is power. Suppose you walked in to see a current customer for an appointment, and your contact had lost an arm ...
( Category: Sales & Selling June 29,2020 )
epub |eng | 2018-08-10 | Author:Indranil Chakraborty [Chakraborty, Indranil]

9 Story Listening IT’S 7 DECEMBER 2014. Huddled in a soundproof recording booth at the Grand Central Terminal, New York, John Heyn asks his uncle, Herman Heyn, ‘How did you ...
( Category: Sales & Selling June 29,2020 )
epub, pdf |eng | | Author:Peter Fader

What Is Customer Equity? Much like customer centricity as a whole, the notion of customer equity remains somewhat on the fringes of business practices today, so I’m quite certain there ...
( Category: Research June 29,2020 )
epub |eng | 2020-07-06 | Author:Andrea Fryrear [Andrea Fryrear]

The BRP Agenda Hat tip to CA Technologies, whose freely shared Big Room Planning agenda informed my thinking on this topic (https://www.ca.com/en/blog-agile-central/planning-agile-part-2-big-room-planning.html). Prework Before the actual BRP session begins, team ...
( Category: Web Marketing June 29,2020 )
mobi |eng | 2017-01-09 | Author:Derek Murphy [Murphy, Derek]

TO PRESELL OR NOT TO PRESELL One of the first major questions you’ll face is whether to put your book up for preorder. The advantage of putting books up on ...
( Category: Advertising June 29,2020 )
mobi |eng | 2014-10-19 | Author:John Egan

PUBLICITY One of the major functions associated with PR is that of publicity. Publicity is normally described as a series of positive messages about an organisation, its brand(s) or its ...
( Category: Research June 29,2020 )